![]() ![]() Your Prelaunch Content (PLC), when done right, helps your potential buyers understand the Opportunity, the Transformation, and the Ownership Experience promised by your product. By the end of this module, youll know how to identify what your market wants, craft and refine your offer, and build serious buzz leading into a launch. ![]() Combined with the Prelaunch, this step is the bread and butter of Product Launch Formula. This is an important step that will help you lay the groundwork for your launch. ![]() By the end of this module, youll know how to identify your niche, avatar, assets and goals, plus how to build and warm your list. This module covers setting yourself up for success by creating a strong plan and a clear roadmap to follow for your first launch. By the end of this module, youll understand the 5 core types of launches (and when to use them), the Sideways Sales Letter, as well as how to use sequences, stories, positioning, and mental triggers to create a great launch. This is about some of the core elements that make Product Launch Formula so powerful. Most of the content exists in video, audio and text format (transcripts), so you can consume it in your preferred format. Product Launch Formula is one of those courses well worth going through at least once a year, especially as part of an annual planning phase. Jeff Walker – Product Launch Formula 2019 | 13.3 GB ![]()
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